Cookie Policy

1. What Are Cookies?

Cookies and related browser storage tools help websites remember your device and preferences:

• Cookies: Small text files containing unique identifiers sent by our server and saved to your device browser.
• Local Storage: A technology that allows data to be stored locally in the browser. Unlike cookies, local storage generally persists even after closing the browser tab.
• Session Cookies: Temporary cookies that remain stored only during your browser session and are cleared when the browser is closed.
• Persistent Cookies: Stored on your device for a set retention period, letting websites recognize your device across browser sessions.
• First-Party Cookies: Cookies set and managed directly by InkVisel to deliver core workspace features.
• Third-Party Cookies: Cookies placed by external services (such as payment processors or analytics providers) that we integrate into the Platform.

2. Platform Cookie Inventory

The table below outlines the primary cookies and local storage tokens utilized across our marketing and dashboard domains:

3. Analytics & Advertising Technologies

We integrate third-party tracking tools to measure marketing performance and analyze platform usage:

• Google Analytics: Collects anonymous session details to help us measure website usage, visitor pathways, and general traffic performance.
• Meta Pixel: Tracks landing page conversions and measures the effectiveness of our promotions to help optimize our advertising campaigns on Meta channels.

Analytics and marketing cookies are only activated in accordance with applicable consent requirements under data protection regulations (such as GDPR, DPDP Act, and ePrivacy mandates).

4. Cookie Consent & Preferences

We support your privacy choices. You may:

• Accept all cookies to enable the full features of our marketing routes and conversion tools.
• Reject non-essential cookies (such as marketing pixels) while keeping core workspace authentication active.
• Customize your cookie preferences during your first visit or update them later through your browser settings.
• Manage your browser cookie settings to automatically block specific third-party scripts.

5. Managing Cookies & Browser Controls

You can manage, delete, block, or disable cookies by adjusting your browser preferences (typically found under “Settings”, “Privacy”, or “Clear Browsing Data”):

• Google Chrome: Settings > Privacy and Security > Third-party cookies.
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data.
• Apple Safari: Preferences > Privacy > Manage Website Data.
• Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data.

Please note that disabling strictly necessary cookies will prevent login authentication, secure dashboard navigation, and checkout transactions.

6. Cookie Retention Lifecycles

Session tokens expire immediately when you close your browser or terminate your authenticated session. Persistent functional and analytical cookies remain active only for their designated lifecycles (as cataloged in Section 2) or until you manually clear your browser cookies.

7. Third-Party Integrations

Third-party services integrated on our marketing routes operate under their respective privacy policies. We encourage users to inspect third-party privacy notices directly (e.g. Google Privacy Policy and Meta Privacy Policy).

8. Policy Updates

We may update this Cookie Policy periodically to reflect technological adjustments or regulatory revisions. When modifications are published, the “Last Updated” date at the top of this document will be updated accordingly.

10. Cookie Consent Framework

InkVisel honors global privacy standards by restricting non-essential tracking cookies until appropriate user consent is obtained. You may withdraw or update your cookie consent choices at any time by clearing your browser cache or updating preferences.